How to Buy Advertising Space and Time
in America
TIPS and TRICKS FOR BUYING NEWSPAPER, TELEVISION, RADIO,
DIRECT MAIL MARKETING AND MORE.
Have some fun while driving those sales folks nuts!
This book will save you thousands of dollars, guaranteed.
By Kevin R. Andersen,
Owner In House Advertising Services
Mr. Andersen earned a Journalism degree from San Diego State University in 1976. Prior to starting his advertising agency in 1986 he worked in radio, sold advertising time for TV, and was a sales manager for specialty publications, newspapers and magazines. He has spent millions of dollars these past 20 years learning the tips and tricks it takes to make the advertising dollar go up to 40% farther.
| Table of Contents
INTRODUCTION NEWSPAPERS RADIO TELEVISION DIRECT MAIL MARRIAGE MAIL AND SHOPPERS
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Table of Contents,
continued
CIRCULARS, MAILED FLYERS.... FRINGE MEDIA BUDGETING ADVERTISING AGENCIES NOTES
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Glossary term sample this month:
(GRP) GROSS RATING POINTS
Advertising agencies use this number to either impress or confuse there clients. It’s a meaningless number unless compared to the frequency factor. If somehow a particular TV show reached 100% of the audience it would deliver 100 gross rating points. Also, running a spot 100 times in 100 shows that each had a rating of 1, you would also have 100 gross rating points. In the first example each household would see the spot one time. In the second example some people may see the spot 50 times, others 10 times, etc. Radio and TV rating services are not too precise on frequency factors but they are close. When a station gives you a proposed schedule ask them to include the average audience along with the frequency. For example, 5,280 listeners will—on average—hear your spot 3.6 times each.
The book is Only $25 including tax, and shipping and available in book form or CD via mail, or in either PDF or HTML via email. Contact Kevin at info@SanDiegoAdvertising.com