media buying

San Diego IN HOUSE ADVERTISING SERVICES

MEDIA BUYING

We all know time is required to get the best rates from printers, direct mail list brokers and the electronic media. Time to negotiate rates. Time to research the proper demo- and psycho-graphics, and time to evaluate results. IN HOUSE devotes all of the time necessary to carefully handle this for your company. When IN HOUSE assists with your media buying, your company can choose from a variety of our exclusive reports that eliminate the superfluous media propaganda, converts all of the various proposals to a common denominator, and collates the pertinent information in to useful spreadsheets.

Helping IN HOUSE dramatically reduce broadcast rates is the combined buying power of its clients. And as with most other expenses, commissions are earned on broadcast time. These commissions, too, are passed 100% on to the client, saving even more money.

Computer based media buying service for San Diego and any other Spot Market.

Television and or Radio

Cable (full county or zone)

Newspaper, Zones, Community papers, marriage mail, i.e., PennySaver, Etc

Our state-of-the-art broadcast buying software can present an easy to read spreadsheet showing:

All Broadcast stations

Spot Rates

Average Cost Per Thousand Listeners

Percent of Market Population reached by Demographic

Frequency with which the Market Population is reached.

Optimum number of spots to attain Reach and/or Frequency goals.

In short: Which are the most cost effective stations when contrasted with the spot rate?

Media Buying Book

Copyright © 2006, 2008 In House Advertising Services, Kevin R. Andersen, San Diego, CA.

Last modified: November 14, 2008